Tetris® Brand Marks Milestone with a New Logo, Partnerships, Games and Lifestyle Products; Retro Arcade Bar Barcade Brings the Tetris Celebration to Locations Across the U.S. in June

LAS VEGAS, June 4, 2019 – It’s game on for the Tetris® brand as it marks its 35th anniversary. The iconic video game brand celebrates its annual milestone each year on June 6, otherwise known by fans worldwide as World Tetris Day. In honor of the occasion, The Tetris Company, Inc., is debuting today a modern, new logo for the brand, as well as sharing details about new games, lifestyle products and partnerships.

Since the game was first created in 1984 by Alexey Pajitnov, Tetris remains just as popular with more than 500 million downloads on mobile devices and hundreds of millions of products sold on more than 50 platforms across 200 countries. In addition, more than 60 licensees and promotional partners worldwide now offer innovative Tetris-branded games, lifestyle products and experiences, including apparel, toys, décor, novelties and more.

“It’s been 35 years since Tetris first debuted, and just like the game’s colorful Tetriminos and Line Clearing gameplay, what also remains the same is that people simply love Tetris,” said Maya Rogers, President and CEO of Blue Planet Software, the sole agent for the Tetris brand. “Today, Tetris is as popular as ever among fans worldwide, and we’re thrilled to share this monumental moment with them. Happy anniversary Tetris!”

New Tetris Logo

For the brand’s 35th anniversary, a new Tetris logo was revealed today. The new logo was designed to convey a fresh, contemporary and dynamic look for the brand. At the same time, it continues to honor the core look for which the brand is recognized globally.

New Tetris-Branded Games, Lifestyle Products and Partnerships Debuting This Month

Every month, the Tetris ecosystem continues to grow with new games and products introduced in markets throughout the world for fans to enjoy.  Recent announcements include:

• As part of the recently announced collaboration between Tetris and Sanrio, fans can now play a special Tetris game featuring the beloved Sanrio characters for free at http://tetris.com/sanrio.  
• Fashion forward apparel and beauty products from ipsy, Sock It to Me, KangaCare, PEACEBIRD and GXG.
• New full-size arcade from AtGames® Digital Media Inc. and mini arcade systems from Super Impulse featuring Tetris games.
• Red Bull Mind Gamers and Tetris, which partnered earlier this year in a special contest for game developers, will reveal their next collaboration in coming weeks.  

Celebrate Tetris at Barcade

Barcade, the de facto establishment for enjoying classic arcade games and American craft beer, is hosting a Tetris take over at all Barcade locations across the US! Brooklyn, Jersey City, Los Angeles, New Haven, New York, Newark, Philadelphia, and St. Marks will all be participating on Saturday, June 8th. Each location will feature Tetris signage, Tetris themed food and drink specials, and a Barcade/Tetris T-shirt for sale. Fans can enjoy a night out with friends, and try to outplay each other in Tetris! To learn more, visit https://barcade.com/.

About the Tetris® Brand

The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. Now celebrating its 35th anniversary year, the brand continues to be loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date. The Tetris brand’s global licensee network includes major video game publishers, including Electronic Arts, Ubisoft and Sega, as well as many partners in electronics, toys, apparel, lifestyle goods, entertainment and more. Tetris Holding, LLC, is the owner of Tetris rights worldwide, and The Tetris Company, Inc. is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.

Become a fan of Tetris on Facebook (www.facebook.com/Tetris) and follow Tetris on Twitter (@Tetris_Official) and Instagram (@Tetris_Official).

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Media Contact:

Andrea Sausedo Piotraszewski
Zebra Partners (on behalf of the Tetris brand)
206-910-7606
andrea@zebrapartners.net

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