Today is World Tetris Day, recognized by fans worldwide as the day to honor Tetris, one of the most recognized and influential video game brands of all time. It also marks the brand’s 34th anniversary. To celebrate the day, The Tetris Company today unveiled new products, from the reveal of an immersive 3D/VR game experience coming this fall to limited-edition Tetris-branded streetwear and a unique line of home and decorative items, inspired by Japanese crafts.

• TETRIS EFFECT: One of the most popular puzzle games of all time arrives like you’ve never seen it, or heard it—or felt it—before, thanks to the creators of the award-winning Rez Infinite. Whether in stunning 4K on a standard display or especially in the optional VR mode, the game surrounds you with fantastic, fully 3D worlds that react and evolve based on play. Music, backgrounds, sounds, effects—everything, down to the Tetris pieces themselves, pulse, dance, shimmer, explode in perfect sync with how you play. Coming to PlayStation®4 with optional support for PlayStation®VR, this fall. Find more information, images and video for TETRIS EFFECT at http://bit.ly/tetriseffectgame
• Dibs Clothing: The high-quality streetwear provider, whose eclectic style and “Dare to Be Different” mantra has attracted a huge following among social media influencers, music artists and actors, has introduced a limited-edition shirt in honor of this year’s World Tetris Day. Now available at www.dibsclothing.com, www.Buckle.com and Buckle retailers and www.Tetris.com.
• Dentsu Inc. and Litaartisan LLC: The companies are developing new “Made in Japan” products inspired by Japanese crafts and will launch its first products with the Tetris brand. To start, the line consists of forty-six products, including lunch boxes, lacquered blocks, a cup and saucer, a fan and more. The new products are available at the Ginza Six 5th floor Artglorieux through today, and will then be available at Tokyo Midtown 3rd floor THE COVER NIPPON.

ASSETS: Available for download at: https://bit.ly/2jVKENj

CONTACT: Andrea Piotraszewski, cell: 206-910-7606, andrea@zebrapartners.net

About the Tetris® Brand:

The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. For over 30 years, the brand has been loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date. Working with Electronic Arts, Ubisoft, Sega, Sony/GSN Games and many other licensing partners, the Tetris franchise continues to be one of the most widely recognized video game brands of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide, and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.

Become a fan of Tetris on Facebook (www.facebook.com/Tetris) and follow Tetris on Twitter (@Tetris_Official) and Instagram (@Tetris_Official).

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