Branding Streams Designated New Merchandising Agent in Canada for the Tetris® Brand

December 19, 2016 – TORONTO – The Tetris Company, LLC, today announced that it has named Branding Streams as its merchandising agent for the Tetris® brand in Canada. Branding Streams will work on creating new product merchandising and promotional opportunities for a variety of categories, including toys, health and beauty, apparel, home décor, party goods and more. 

“Working with the right licensing agent is important to ensure we’re introducing new products that our Tetris fans will enjoy.  That’s why we’re thrilled to be working with Branding Streams in Canada, who has an established track record with working with major consumer brands to bring fun, high-quality goods to this key market,” said Maya Rogers, CEO of Blue Planet Software, Inc., sole agent for the Tetris brand.

“Tetris is compelling to play!  Creating order out of chaos and reaping the awards when all the pieces fit together is very satisfying,” said Karen Gagnon, avid Tetris player and President of Branding Streams.  “Branding Streams looks forward to making all the pieces fit together to offer a range of consumer products for all Tetris fans!”

About Branding Streams:
Branding Streams has over 25 years of experience in sales, licensing, marketing, retail marketing, partner integration and media. We ensure that brands are nurtured! Our experience with global world class brands translates to new revenue streams for brands via product licensing, marketing, and sales to drive growth! Branding Streams experience includes licensing and sales for brands such as the Nitro Circus, Studio Pets by Myrna™, Lil’ Ledy™, The Walt Disney Company, Levi’s®, Barbie™ and other Mattel® brands, just to name a few. Visit Branding Streams at brandingstreams.com.

About the Tetris® Brand:
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. For over 30 years, the brand has been loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date. Working with Electronic Arts, Ubisoft, Sega, Sony/GSN Games and many other licensing partners, the Tetris franchise continues to be one of the most widely recognized video game brands of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide, and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.

Become a fan of Tetris on Facebook (www.facebook.com/Tetris) and follow Tetris on Twitter (@Tetris_Official) and Instagram (@Tetris_Official).

Media Contacts:
Karen Gagnon
Branding Streams
647-588-5512
Karen@brandingstreams.com

Andrea Piotraszewski (for the Tetris Brand)
Zebra Partners
206-910-7606
Andrea@zebrapartners.net

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